For Conversion Marketing,the conversion ration can be increased by making it easy for the customer to perform most desired action (MDA). Most desired action is the action that you as a web master or website owner expect from the visitors of your site. As an affiliate marketer selling your products is MDA. Site usability is a factor that boosts up your conversion ratio. Usability covers both site design and site structure. For Conversion optimization,the site must be designed in such a way that it can accommodate the majority of visitors. Good navigation and decent content are always advisable, less page weight is mandatory as many visitors don’t wait for long download times. Site usability can be increased by providing various payment options and secure payment transactions. Good content, helpful information and easy to read text will always help in impressing your visitors. Providing site map also helps in increasing the usability of the site.

In a recent study it has been discovered that more than half the people in various websites failed to make the payments after adding the products to the shopping cart, the reason being the check out process was confusing. Thus we can say, by making your site more usable, you can increase your conversion ratio.